E-commerce Platform with Augmented Reality and Multilingual Support

The Solution We Presented

Veraqor engaged with a regional optical retailer seeking to elevate its digital commerce experience to meet the evolving expectations of modern consumers. With ambitions to expand market presence and improve the online purchase journey, the client required a platform that was visually engaging, multilingual, secure, and optimized for performance across both web and mobile environments.

To meet these goals, we designed a comprehensive e-commerce solution tailored for the eyewear industry—focused on usability, personalization, and market adaptability.

Virtual Try-On with Augmented Reality

To help replicate the in-store shopping experience online, our solution featured an augmented reality (AR) try-on module, allowing users to virtually preview eyewear using their mobile or desktop camera. This feature was designed to reduce uncertainty and build purchase confidence, while also differentiating the shopping experience through interactive technology.

Seamless Payment Integration with Security

We recommended a multi-channel payment gateway that included options such as Buy Now Pay Later (BNPL), Cash on Delivery, Apple Pay, and other regionally preferred methods. Advanced SSL encryption and an OTP-secured checkout process were built into the architecture to ensure payment integrity and instill trust at every step of the transaction.

Multilingual Reach and Search Optimization

To support the brand’s bilingual audience, we structured the platform to operate in both Arabic and English, allowing for full content parity across languages. Additionally, we integrated SEO-optimized page structures and marketing automation hooks to boost visibility, improve search rankings, and drive organic growth within key consumer segments.

Enhanced Catalog Navigation and Personalization

The platform was designed with an intuitive product catalog, segmented into categories such as sunglasses, prescription lenses, eyeglasses, and limited-edition releases. Smart filters enabled users to explore products based on material, frame shape, color, lens type, and more. Customers could upload prescriptions or input their values directly—supporting a personalized shopping journey.

Subscription Services and Loyalty Features

To encourage recurring engagement, we introduced a subscription management system for contact lenses and other repeat purchases. Features like loyalty points, refill reminders, customer profiles, and personalized product recommendations were embedded into the user experience. A live chat assistant and real-time support tools were also integrated to support seamless pre- and post-purchase interactions.

Result and Future Prospects

This proposed e-commerce solution provides a strong foundation for redefining the online eyewear retail experience. Its architecture is both customer-first and future-ready—supporting personalization, operational efficiency, and sustained brand loyalty.

If executed, the platform could enable:

• Higher customer confidence and engagement through AR-based shopping experiences
• Greater regional reach through multilingual support and optimized discoverability
• Improved retention and recurring revenue via subscriptions, loyalty programs, and targeted recommendations
• Stronger customer service and satisfaction through real-time support channels and streamlined user flows

The digital strategy not only aligns with industry benchmarks—it raises them. With this roadmap, the brand is well-positioned to become a market leader in eyewear e-commerce, backed by technology that is as flexible as it is scalable.