Technology Solutions for CMOs

Propel ROI and Advance Customer Experience as a Dynamic CMO!

Empowering CMOs to engage customers, enrich employees, enhance marketing operations, and evolve products.

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Overcoming Business Challenges for CMOs

  • Decreased Customer Loyalty
  • Suboptimal Conversions & ROI
  • Reduced Customer Lifetime Value (CLV)
  • Missed Sales Opportunities
  • New Customer Acquisition
  • Missed Insights from Customer Interactions
  • 24/7 Service Gap & Delayed Response Time
  • Increased Marketing Operational Cost
  • Lack of Visibility into Future Trends
  • Inability to Create Customer Bias
  • Inefficient Personalization
  • Reduced Competitive Edge
  • Inability to Scale Effectively
  • Inconsistent Processes & Delayed Decision Making

Ignite ROI and Revolutionize Customer Experience as a Trailblazing CMO

Unlock marketing success with our dynamic approach to completely transform how you work. Leverage our purpose-designed offerings for CMOs to optimize strategies and enhance customer experiences.

Digital Marketing & Customer Experience
360° Marketing Insights
Marketing Productivity

Digital Marketing & Customer Experience

Deliver personalized, rich, and connected experiences that resonate deeply with your customers with Veraqor’s innovative technology solutions and unleash the power of advanced analytics and AI-driven insights to understand their preferences like never before.

Solutions

Personalized Marketing & Real-Time Recommendations
Predictive Analytics for Omnichannel Loyalty

360° Marketing Insights

Streamline information flow and operations, and achieve real-time data synchronization, enabling well-informed decisions and swift responses to market changes. Our solutions help you strengthen and promote seamless collaboration and optimized supply chain management.

Solutions

Intelligent Conversational Agents
Process and Workflow Automation
Predictive Analytics for Omnichannel Loyalty
Automated AI-driven Marketing

Marketing Productivity

Through Veraqor’s collaborative tech solutions, foster seamless communication and knowledge-sharing processes, transforming your employees into agile problem-solvers and more customer-centric. Harness the potential of data and automation to anticipate customer needs and respond with unmatched agility.

Solutions

AI-powered User Experience
Product Feedback Through Social Channels
Real-Time Insights into Customer Behavior and Preferences
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Strategic Digital Transformation Scenarios

Adopting technology for a customer-centric approach to business

Customer Engagement
AI-enabled Marketing
Marketing Insights

Current State

  • Difficulty finding ways to maximize reach and deliver messages.
  • Lack of ongoing engagement with customers that affects loyalty.
  • Poor understanding of audience and inappropriate advertising.

Desired Future State

  • To easily build rich advertisements and conduct digital marketing campaigns.
  • React to real-time insights and personalized information.
  • Campaigns are inviting, interactive, and content-relevant across every stage of the customer experience.
  • Solutions to connect to customers in the moments that matter.

What We Are Looking For?

  • Improve our marketing and sales effectiveness.
  • Reduce the cost of gaining new customers and maintaining customer loyalty.
  • Control our message in the market at all times and in all situations.
  • Drive each customer to buy across a range of products through cross-selling and up-selling.

Current State

  • Unable to respond quickly to marketing insights.
  • Campaigns have less impact than those of our competitors.
  • Teams have difficulty connecting and collaborating between themselves and the agencies.

Desired Future State

  • Responsive teams that react quickly to information and customer requests and rapidly create impactful campaigns.
  • Effectively manage marketing assets and resources to deliver advertising that resonates rapidly.
  • Marketers can connect and collaborate from anywhere, anytime.

What We Are Looking For?

  • Improve our time to market.
  • Provide valuable products and services to our customers.
  • Rapidly and collaboratively respond to marketing insight.
  • Deliver impactful and compelling messages.
  • Work effectively with agencies around the world.

Current State

  • Classic market analysis and customer interviews do not produce the marketing insights needed.
  • Trouble designing winning offers and appropriate messaging with existing market analysis.
  • Struggle to fully understand the drivers of customer delight along each customer journey.
  • Unable to track, influence, or respond to social discussions about our brand.

Desired Future State

  • To factor in customer experience and behavior to assess and improve segmentation.
  • Insights about customer drivers enable us to design winning offers and provide an optimal support model for each customer.
  • React in real-time to customer behavior to optimize the customer experience, brand impact, and financial results.

What We Are Looking For?

  • Assess product performance and streamline product planning.
  • Conduct demand forecasting and improve our 360-degree view of customers.
  • Measure marketing performance and campaign effectiveness.
  • Closely and continuously monitor the public perception of our brand.

See How Organizations Are Innovating

Real-Madrid
Henkel
Pier 1 Imports logo
real madrid

Situation

Real Madrid CF faced a significant challenge in effectively engaging with their vast fan base in more personal and meaningful ways. They aimed to increase revenue, enhance fan loyalty, and maintain their leading position in the highly competitive worldwide sports industry.

Solution

The solution for Real Madrid CF included a fan engagement platform for personalized interactions and understanding fan preferences, an extended video platform offering exclusive content to enhance emotional connections, a consumer app as a central hub for news and exclusive offers, and telemetry and data analysis for gaining valuable insights into fan behavior and optimizing marketing efforts.

Impact​

The implementation of the platform-as-a-service solution had a profound impact on Real Madrid CF. It resulted in enhanced fan engagement, as the fan engagement platform and consumer app forged stronger connections with the fan base through personalized experiences. Data-driven marketing initiatives led to targeted campaigns and increased fan engagement. This, coupled with improved revenue generation, was achieved by catering to fan preferences and offering exclusive experiences. The platform’s transparency and direct communication approach also strengthened brand positioning, solidifying Real Madrid CF’s leadership in the global sports industry through genuine fan satisfaction.

henel

Situation

Henkel faced several challenges in supporting the speed and agility necessary for international marketing and product launches. They needed to maintain a steady flow of innovations for products tailored to different markets while enabling seamless communication and collaboration among research and development, packaging, supply chain, and marketing teams.

Solution

To address these challenges, Henkel implemented a comprehensive solution using Azure and Microsoft Office 365. By leveraging Azure, they brought employees, data, and partners together, enabling seamless collaboration from nearly any location and device. With Microsoft Office 365, employees gained access to a modern productivity solution, empowering brand managers to work across borders and departments, as well as with external agencies.

Impact​

Communication and decision-making processes were streamlined, leading to quicker responses and better coordination between teams. Collaboration among various departments improved significantly, facilitating a smooth flow of ideas and information. As a result, Henkel experienced reduced time-to-market for their products, achieved through faster development and launch cycles. Leveraging Azure and Office 365 enabled Henkel to overcome its challenges, resulting in improved company-wide communication, faster product innovation, and a competitive advantage in the global market.
Pier 1 Imports

Situation

Pier 1 Imports faced the challenge of delivering personalized and consistent customer experiences both in-store and online. They aimed to combine data from various sources to gain insights into shopping behavior and product preferences, enabling omnichannel capabilities.

Solution

To address these challenges, Pier 1 Imports implemented a strategic solution utilizing Azure Machine Learning and cloud-based Power BI analysis. The predictive analytics solution embedded in applications enabled personalized marketing messages and more effective campaigns. Additionally, the web-based solution collected data from the e-commerce site and point-of-sale stores using Azure HDInsight, providing valuable insights into customer behavior and preferences.

Impact​

The implementation of the Azure Machine Learning and Power BI solution had a significant impact on Pier 1 Imports. Customers now receive personalized and relevant messages and suggestions, enhancing their overall shopping experience and increasing engagement. By analyzing data from various sources, Pier 1 Import gained valuable insights into customer shopping behavior and product preferences, allowing for better-informed business decisions. The ability to deliver consistent and personalized experiences across different channels strengthened the relationship between Pier 1 Imports and its customers, leading to increased loyalty and retention.