Technology Solutions for Marketing
Transform Marketing with Intelligent, Data-Driven Strategies
25%
more customer engagement has been achieved through AI-powered personalization, which tailors messages and experiences to individual preferences, driving higher interaction and conversion rates.35%
better targeting and campaign performance have been realized through advanced analytics, providing deep insights into customer behaviors and preferences, refining marketing strategies.18%
less churn has been seen with AI-driven predictive models that identify at-risk customers, enabling proactive engagement and retention strategies that boost lifetime value.20%
greater profitability has been achieved through AI-driven dynamic pricing that analyzes market trends, competitor pricing, and customer demand to optimize revenue and competitiveness.30%
higher ROI has been realized by automating and optimizing marketing efforts across channels using AI, improving reach, engagement, and campaign performance.22%
more sales have been driven through AI-powered recommendation engines that suggest hyper-relevant products and content, increasing user engagement and satisfaction.Smarter & Intelligent Marketing, Powered by AI
CMOs need agility, precision, and results. Veraqor’s AI-driven marketing solutions help you:
- Personalize at scale with AI-driven insights
- Optimize campaigns for higher ROI
- Boost engagement and conversions effortlessly
Situation
ÖBB, Austria’s largest mobility services provider, faced the challenge of modernizing its Ticketshop platform, which previously ran entirely on on-premises infrastructure. The platform, serving millions of travelers, needed to scale and operate efficiently across diverse sales channels while ensuring 24/7 availability. The team needed a more flexible and scalable solution to handle the growing volume of data and services without disrupting operations.Solution
ÖBB migrated Ticketshop to a hybrid Azure platform, incorporating Azure Database for PostgreSQL – Flexible Server, Kubernetes for container orchestration, and Azure Kubernetes Service (AKS) for better scalability. The solution allowed for faster software releases, improved resource management, and cost savings with pay-as-you-go infrastructure. The migration began with a smaller test environment and gradually expanded to handle the full platform, ensuring minimal disruption and high availability.Impact
The migration to Azure significantly enhanced ÖBB’s ability to scale Ticketshop across Austria, enabling faster deployments and reducing infrastructure management costs. The move from Oracle to Azure Database for PostgreSQL allowed for efficient data management, even for the large 11 TB dataset. This shift improved operational agility, reduced licensing fees, and streamlined services, helping ÖBB meet its business objectives and position itself for future growth.Situation
Swisscom, Switzerland's largest telecommunications company, sought to enhance its customer experience by creating a more personalized and engaging interface. With increasing competition and evolving customer expectations, they needed a solution that would go beyond traditional voice assistants to align with their brand identity and ensure better customer interaction across multiple languages.Solution
Swisscom leveraged Microsoft Azure's Speech service, including the Custom Neural Voice and Text to Speech capabilities, to create a custom voice assistant. This unique solution allowed Swisscom to develop an intelligent, multilingual voice assistant tailored to its brand persona, supporting French, Italian, English, and German. The integration provided a personalized, seamless experience for customers while maintaining data protection standards within Europe.Impact
The implementation of Azure Cognitive Services allowed Swisscom to offer a distinctive voice assistant that exceeded customer expectations, helping to solidify its market leadership. With enhanced customer insights from usage data, Swisscom can continuously improve its offerings. The solution has paved the way for new growth opportunities and potential integration into other smart home products, positioning Swisscom as a digital leader in Switzerland.Situation
Fujitsu, a global leader in document scanning technology, faced the challenge of improving the speed and accuracy of its cloud scanning solution, EdgeXperience, while ensuring high-quality performance. With over 50% market share in scanning, the company needed a solution that could handle high-volume document scanning, especially in industries like healthcare, where paper forms and faxes are still crucial.Solution
To enhance the performance of EdgeXperience, Fujitsu integrated Microsoft Azure Form Recognizer. This AI-powered tool enabled improved optical character recognition (OCR) and intelligent character recognition (ICR) for better accuracy in extracting text and metadata. The seamless implementation, which took only three months with a small development team, provided Fujitsu with a robust, cloud-based solution that ensured high recognition rates, achieving 99.9% accuracy in OCR.Impact
The integration of Azure Form Recognizer delivered significant business value. Fujitsu saw a 99.9% OCR recognition rate and 96-97% recognition rates for handwritten text. The improved scanning accuracy directly benefited customers, such as healthcare providers, by ensuring better data compliance and more accurate patient records.Situation
Vodafone, a global telecommunications leader with over 300 million mobile customers, faced challenges stemming from its legacy technologies and disparate systems due to acquisitions. The company needed a digital transformation to streamline operations and improve customer service across its wide range of services, including mobile, internet, TV, and IoT.Solution
Vodafone collaborated with Microsoft Azure to develop TOBi, a sophisticated digital assistant capable of understanding natural language. By integrating Azure Cognitive Services and Bot Service, Vodafone was able to create a highly responsive, multilingual bot, available across various platforms, including the Vodafone app, social media, and voice services. TOBi’s AI-driven capabilities were further enhanced with features like Speech-to-Text and Text-to-Speech, providing a conversational and personalized experience.Impact
TOBi now handles up to 60% of Vodafone's customer interactions, significantly reducing call center volumes by 12% year-over-year. The introduction of conversational language understanding, allowing the bot to support multiple languages including Zulu, has improved customer engagement, especially in regions with language barriers.AI-driven product and content recommendations improve online shopping experiences, increasing conversions and customer satisfaction. Businesses see improved retention and higher revenue through tailored suggestions.
Predict and prevent customer churn with AI-driven insights. Subscription-based businesses leverage churn analytics to retain customers and optimize pricing strategies, reducing attrition rates.
AI-driven dynamic pricing models help travel and hospitality businesses optimize room rates and airline ticket prices in real time, maximizing profitability while staying competitive.
Retailers use AI-driven personalization to deliver tailored promotions and product recommendations, increasing in-store and online sales while improving customer experience.
Financial institutions leverage AI to analyze customer data, optimize campaigns, and offer personalized financial products, leading to better customer acquisition and retention.
Streaming platforms and digital publishers use AI-driven content recommendations to increase engagement, reduce churn, and optimize content monetization strategies.
Telecom companies use AI to optimize advertising spend, refine customer segmentation, and improve campaign performance, driving higher conversion rates and lower acquisition costs.
B2B marketers leverage AI-driven predictive analytics to identify high-value leads, refine targeting, and improve conversion rates, leading to more effective and efficient sales strategies.